Bidemi Zakariyau Akande is the CEO and Founder of LSF PR, a specialist strategic communications agency with offices in Lagos and London, operating across the UK, EU, GCC and Sub-Saharan Africa. The agency works at the intersection of reputation, narrative and influence in some of the world's most complex environments - critical infrastructure, financial communications and corporate communications.

Under her leadership, LSF PR has become a respected communications agency, advising clients in high-stakes sectors across multiple markets.

Bidemi is listed on PRovoke Media's Innovator 25 EMEA, recognising communications professionals creating meaningful and lasting change across the region - and is a three-time SABRE Awards jury member, helping set the global benchmark for excellence in public relations. She was named one of the Top 50 Women in Marketing and Communications and was featured on Forbes Africa's 30 Under 30 in the Business category.

She sits on the board of Rele Gallery, a contemporary art gallery with locations in Lagos, London and Los Angeles.